Third Presentation

Time’s running by and we already presented our project advancements for the third time during the semester. The general structure of the presentation was the same one as the past presentations. Nevertheless, the pieces had different information that every time brings us closer to the final solution for our client. We’ll explain them to you right away!

Previous findings

As we have said in previous posts, we have based our prototype development and our project itself in these main findings:

  1. What our stakeholders need is not a centralized space, but the connections and the communication among them.
  2. The mentioned above because the connections between the stakeholders are currently almost non-existent.
  3. And because of this, there is a lack of engagement from the stakeholders and the citizens with each other and with the food system itself.

The prototype

It’s important to note that the prototype is a platform, both online and offline, that aims to cover all the previous findings mentioned above. In order to launch the prototype, we took into account these elements:

  1. Cost effective: in order to not spend that much time and money, we decided to use an already existing template that allowed us to do many of the things we needed to without compromising ourselves that much.
  2. User-centered: we developed a whole graphic identity with many shapes and colors that invite people to enter the site and participate. Moreover, we made sure that the platform fits the needs and meets the usability details of our customers.
  3. Scalability: by having the possibility to export the code from the platform, we can export and change the data in the platform easily and with flexibility.
  4. KPI’s: we have connected our data with Google Analytics in order to understand the traffic of the site and eventually gather data that’s going to make it possible for our client to develop food policies.

BCN Crowdfooding

So, finally, our platform!! We called our project BCN Crowdfooding, which is based on a crowdfunding model that aims to engage citizens and collaborators and get them to work hand in hand in order to make future projects possible. Our platform is divided into two main subjects which are projects and events.

The projects are the part that is focused on the promotion of the different food initiatives in order to get collaboration and support from the citizens and the other stakeholders. While the events are the ones designed specifically so that people can go learn, interact, and share their time and knowledge with others. On the other hand, the events are subdivided into workshops, conferences, courses, and many more.

Test Objectives

In order to measure if our prototype is functional, we defined three main topics we would need to test:

  1. Concept and level of interest: to understand if people are really interested in the general concept of the project and are willing to subscribe, participate, share, and contact us.
  2. Areas of interest: since there are different kinds of projects and events inside the platform, we would like to know which ones are the ones that caught more attention and why. We would like to explore if it’s because of the format, or the content, or the price, or the location.
  3. Profiles: to get a better understanding of who are the people that are really interested in the project. To finally gather qualitative and quantitative data that can eventually help PEMB to generate food policies.

Next Steps

  1. Increase the content: in order to make it more reliable and useful for our stakeholders, we are going to increase the content based on real projects and analyze how people react to it.
  2. Improve the offline prototype: since we are not having much presence in the offline world, we are going to improve our methodology and find other ways in which we can impact citizens in ways that are different than just getting inside our online platform.
  3. Forms and test analysis: we are also going to improve the way we gather information in order to get more accurate data. In order to do so, we are going to deliver more specific forms.
  4. Data gathering model: finally, after improving the forms, we are going to develop a data gathering model from which we can deliver the participant’s data to our client so we can start thinking about the development of food policies.

Feedback

After the presentation, we got super useful feedback that we are also going to include in our next steps. The feedback was:

  1. To clarify the content: in general, inside our online platform, there is no specific place where we explain to people who we are and what we are doing. Also, we don’t differentiate the events from the projects and don’t specify to which kind of people each one of those is dedicated to. In order to improve this, we have to iterate the prototype and be more specific with each one of our explanations.
  2. Involve beyond communication: to speak with our stakeholders and try to understand what they’re doing and how can we help them achieve their projects beyond communication. Also, to involve people in different ways, maybe through the launching of some events in order to see how people react.
  3. Data gathering: to not forget that the main point of our project is to eventually generate food policies. In order to do so, is extremely necessary to develop a data gathering system that’s both useful and efficient. As we already mentioned in our next steps section, we are already on it and we are looking for a way in which we can make this possible.

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